The Ambassadorship

So, after all, what is this whole Crocs Ambassador Contest all about? I had no clue either until Thursday morning when we had the main meeting of the trip. We learned all about the new styles of Crocs and the re-vamping of the Crocs website. And the website is where the Ambassadors come into play.

To back up a bit, Crocs had about 200 photo entries in their online contest. I was selected to be in the top 15, and the public voted for us on Facebook and the Crocs website. From there, I made it into the top ten, and all of us were flown out to Boulder for this event. The next step is for Crocs to choose five of us to be the actual Ambassadors (even though all ten were referred to as “Ambassadors” throughout the trip- for simplicity’s sake!).


So what will the Ambassadors do? They will have a profile on the new "Vitamin C" Crocs page (to be revealed at the end of July when the five winners are announced) and blog about once-per-week each. The entries can and will be about anything, really, not just the shoes. Crocs wants some interesting content to draw people from outside the Crocs community - probably people like you who either do not own Crocs or have just one pair. The Ambassadorship is a community outreach program. While there will most likely be opportunities for the Ambassadors to travel, the main goal is for them to work within their own circle of friends and communities – to go to events, hold focus groups, give out coupons, etc.

Oh, and did I mention that the five Ambassadors win $2,500 each? Crocs clearly wants the Ambassadors to be independent from the company, just your average citizen who happens to like Crocs, so I think the money is as close as they’re going to get to paying for the content!